I am Sabine Anna Urban - Nice to have you here!
I am a passionate wedding planner from the Zurich Oberland. I am a born organizer, planner and coordinator and love weddings.
Who am I?
I was born in Aachen in 1976, but Switzerland has been my home for almost 20 years. My star sign? Taurus – with all the typical characteristics: determined, down-to-earth and reliable. My friends describe me as calm, structured and above all honest. I am a talented organizer and love tables, lists and diagrams. But I don’t neglect creativity either – no wedding planning without a mood board!
When I’m not cuddling as a caring cat mom or immersed in a good book, you’ll find me on the tennis court or somewhere in the world – always curious about new countries and cultures. Traveling is one of my great passions, and in 2024 I fulfilled a long-cherished dream and lived in New York for four months. This fantastic city has a special meaning for me anyway, as my husband and I got married on the banks of the East River on Easter Sunday 2019.
I have a degree in administration and business administration and work full-time as a controller at ETH Zurich.
And who was Anna?
Anna was my great-grandmother. She was born in 1897 and in the 1920s, she decided to raise her daughter alone and not marry the father of her child. Although she never remarried, it was clear to me that I wanted to name my agency after her. Incidentally, I didn’t adopt my second first name at birth, but only officially later, in 1997 – when my great-grandmother would have turned 100.
My passion for weddings
I have been a wedding planner since 2021 and support Swiss and international couples who don’t want to go through the chaos of planning their dream wedding. No matter whether it is your first marriage, your second or third, whether you want to renew your vows on the occasion of an anniversary or whether you are celebrating your silver wedding anniversary.
I can make wonderful use of my strengths in wedding planning and guide you thoughtfully through the preparation time. You can rely on me and be sure that I will always give you my honest opinion. My life experience and my pragmatic approach will help you not to get lost in unrealistic expectations. I offer well thought-out solutions that really suit your needs and wishes.
Your dream wedding starts here – individual, stress-free and perfectly planned. Whether you have questions or want to get started right away: I’m here for you! Let me know your wishes and together we will transform your vision into an unforgettable experience. I look forward to hearing your personal love story and to getting to know you.
